Identity for Taste Award
The American Culinary Institute is an independent, chef-based organization dedicated to recognizing and honoring the best food products in America. The group of chefs judge the wide variety of food product categories found in supermarkets. The hummingbird as their emblem sets a new tone for this award, creating an emotional connection with consumers that cannot be achieved through a generic gold medal.
The project took place at Landor Associates, under Gail Tara’s creative direction.