Bio

I believe brand identity is about finding the right visual metaphor to express a business strategy, whether it’s by designing a new logo, evolving a brand’s look into new territories, building engaging communications, or establishing easy-to-follow brand guidelines. The craft of design brings me joy.

For over 25 years, I've partnered with agencies and clients—both large and small—to build strong visual brands that connect with audiences and leave lasting impressions. I'm a creative problem solver, endlessly curious, organized, and dedicated.

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Since 2010, I have worked as an independent design director and brand designer on projects across the US and internationally. Clients and agencies have included Both&Yes, DesignStudio, goDutch, Google, HP, IDEO, Interbrand, Landor, Monigle, Partners in Crime, Prophet, Tolleson, TurnerDuckworth, UCLA, Y&R, and Visa.

From 1999 to 2010, I worked at Landor in San Francisco, starting as an intern and advancing to design director at one of the world’s leading branding agencies. I worked with clients such as AMD, Barclays, Boeing, GS, Hilton Corporation, HP, LG, Microsoft, Nextel, P&G, San Diego Zoo, and Visa.

I hold a BFA in graphic design from the Academy of Art University in San Francisco. From 2011 to 2014, I returned as a part-time professor and graduate advisor in branding.