When I moved to SF in 1996 to study graphic design, I dreamed of working at Landor someday—at the time maybe the biggest design firm in the world.

I did from 1999 to 2010, and images of a ship called The Klamath was present everywhere: as a huge photo in the office lobby, in presentations, even in the logo. This ferry ship was company’s lore, since it was used from 1964 to 1992 as the company’s office. When it proved too small for a growing firm that needed more space, it was sold and it sailed away.

In 2023, The Klamath returned to San Francisco, again to be used as the workspace for an organization, but this time also available for hosting events. Upon finding this out, a group of former Landor employees had the crazy idea of organizing a reunion aboard The Klamath, inviting over 220 of us to it.

I contributed by creating the identity for the event. Wanting to highlight all the creativity that had taken place aboard in decades past, I established a very flexible visual language freely borrowing from vintage nautical motifs and mid century modern cues, doing away with the traditional solution of anchoring a visual identity around one logo or one typeface. Instead, an endless number coexist, and the color palette acts as unifier.

The copywriting in the project was done by Cori Constantine.